Stand Out From Your Competitors: How To Effectively Present a Case Study
As a vendor, part of your job is to represent yourself well in front of prospects, customers, partners, media, investors and analysts. In nearly all of those cases, you’ll be expected to tell a case...
View ArticleClik here to view.
Case Study: Dissecting the Dell Regeneration Graffiti Facebook Campaign
Situation The market pressure to create technology products that protect or at least damage their impact to the environment continues to grow. Sustainability and green-tech campaigns are coming from...
View ArticleVideo: Sea World’s Social Media Program and Measurement (7:10)
If you’re in need of a vacation, take this roller coaster ride with Shel Israel, who’s on a mission to explore social media when it comes to companies, a topic I’m focused on as a researcher. Sea...
View ArticleClik here to view.
Louis Vuitton gets Brand-Jacked, Collateral Damage in Anti-Genocide Campaign
Left Image: An impoverished Darfur child is shown holding an LV-like purse, image sold as a T-shirt from artist, now being sued, see Hi-Res version. Thanks to Søren Storm Hansen for bringing this to...
View ArticleAudio: How Nike’s Jordan team leans on Social Media
Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5091/nikes-jordan-brand-uses-social-marketing-strategies-to-build-consumer-loyalty Jennifer Jones, who...
View ArticleLetting your Community Create your Advertisements
A few months ago, I covered Dell’s Green campaign called “Regeneration” which allowed community members to create their own art themed “green” and they were then given the opportunity to vote on which...
View ArticleClik here to view.
Cadence Puts Community in the Forefront
One of my most popular diatribes is my rant on the irrelevant corporate website, in summary, I suggest a gap between the reality of the public conversation and the biased marketese on company websites....
View ArticleHow “Janet” Fooled the Twittersphere (and me) She’s the Voice of Exxon Mobil
The game is up, “Janet” is not an official Exxon representative A few days ago, the Twittersphere was curious, interested, and excited to see a member of Exxon Mobil’s employee ranks to join the...
View ArticleIntel’s Community Marketing: Fishing Where The Fish Are
Intel is known for trying out a variety of social media efforts, for better or for worse. They experiment, and continue to learn and iterate, I give them continual credit and reference them in...
View ArticleOpen Research: How Complex Companies Scale Social Business
Altimeter’s latest Open Research Report (download at will, share with attribution) is embedded below. This report features how large companies have scaled social business across their enterprise....
View Article
